United Airlines: Safety in Motion
A fully analog, 100% practical in-flight safety film, directed by Karim Zariffa of 1stAveMachine. Shot with real Flight Attendants and Pilots on 11 custom aero-inspired sets across three sound stages in Montreal.
Six days, 1104 dominoes, 31 on-set clients, and a yearly audience of over 80 million.
OREO x PFLAG: The Note
A collaboration between OREO and PFLAG and an AdWeek Top 10 in their “ Best Ads of 2022” list. Directed by Alice Wu and lensed by Pat Scola.
OREO bravely gave Alice full creative control on her first ever commercial project, allowing her to rewrite their scriit and backing her decision to switch the dialogue from English to Mandrin during the casting process.
OREO x Pokémon
Oversaw the collaboration and production of the category’s best performing campaign to date.
Cookie and pack design, TVC/OLV, OOH, print, digital.
Wallscape of nearly 8000 individual OREO cookie pixels, 3D printed from the actual cookie mechanicals and individually hand mounted.
Launch film, made entirely of OREO pixels and hand drawn Pokemon animation. A collab btwn Framestore, media.monks, Massive and The Pokemon Company Japan.
HUAWEI - AI For Good
A :15 I directed for the EMEA launch of Huawei’s partnership with Spanish researchers on the use of AI to detect vision impairments in kids either too young or simply unable to verbally communicate with doctors.
Part of a series, shot in Barcelona right before Covid.
B-Reel x BOB Industries (Dayton/Faris)
A collaboration with Lucasfilm announcing the very first native AR integration on a mobile phone (Pixel).
YouTube x Caviar London (Nick Jasenovec)
Campaign included city-wide programmatic DOOH in London, a global technological first.
droga5 x B-Reel/ILOVEDUST/Use All Five/SKUNK
The Titanium Lion winning campaign and all-time category best performer.
FIG x Imperial Woodpecker (Stacy Wall)
A delightfully absurd celebrity campaign, created before agency formally existed.
YouTube x Caviar London (Andrew Telling)
Fully programmatic campaign in European capitals, tied to football matches (from pro to primary schools).
Translation x BUCK
Fun fact: the cloud wizard played in Squeeze.
FIG x Imperial Woodpecker (Stacy Wall)
The hamster hurdling is a composite of four actual hamsters, with significant cleanup in post for modesty.
YouTube x Caviar LA (Nick Jasenovec)
Emmy spot announcing the launch of YouTube Red (now YouTube TV).
TBWA\Chiat\Day x MJZ (Carl Erik Rinsch)
Swedish House Mafia collab. Delivered to over 70+ unique market specs to accompany their global tour.
FIG x Imperial Woodpecker (Stacy Wall)
Yes, Andrew Dice Clay voiced the hamster.